TWO YEARS AGO, engineers and executives at Carl Zeiss funneled more than a decade of work on head-mounted displays—and nearly two centuries of work on lenses—into a singular, deceptively simple thought: What if smart glasses looked like glasses? More importantly, What if we’ve figured out how to do just that?
A year later, Zeiss had a single prototype. Now, a year later, it’s got a product that actually works. One that can scale, quickly. One that’s just waiting for the right partner, Zeiss executives say, to help realize the full potential of what smart glasses should have been all along.
This isn’t Google Glass. This isn’t Hololens. This is a pair of ordinary glasses—they’ll even work with a prescription—with extraordinary tech hidden nearly invisibly inside. And that may be the smartest thing about them.